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Diana Dugan Property releases Australia’s first Augmented Reality Real Estate Agency Website

Posted on: January 14 2018

When you ask Diana Dugan, Director of Diana Dugan Property, what makes for a great real estate agency she’ll tell you it’s about being Perfect, Surprising & Innovative!…  and that needs to carry through to the company’s website.

If you were to look at all your local Surburban real estate agency  websites, they all follow the same template model, the same look, just packaged up differently.  They all traditionally have a search function on their home page to browse their advertised homes for sale, but who is going to look through say 30 individual real estate agency websites in your local area to search for that next home. Especially when we already have internet portals that collectively show all the homes in an area!

For Diana Dugan it wasn’t about showcasing the properties they have for sale (there was much bigger fish doing that!) but showcasing why the company was different, meeting the team, guiding their buyers & sellers on how they could help them via their boutique service, where Quality is more important than Quantity and emphasing clients are paramount.  The way to do this is best, was with Technology Innovation of Augmented Reality (AR).  Using AR Diana Dugan Property, could give their clients, a way to bring them closer to them in their Virtual World, and feel that being much closer to hearing our service offering by Diana herself as a guide throughout the website assisting you personally.   As one of our new website users  Sarah from Beaumaris put it “being in such a time poor society, and not having real time to visit all the local agents in my area, I was able to get to know the company better, and hear their service offering in my own time.  Using the Voice Recognition was especially great… I didn’t have to lift a finger, just tell Diana virtually what I wanted to know about her company!”

To explore Australia’s first new Augmented Reality Real Estate Agency website which has a patent pending, see first hand via

Testimonial Head


“Diana sold our Beach Road property achieving a historical record…Read More→

OUTSTANDING! The quality level of service provided by Diana Dugan…Read More→

From the very beginning Diana instilled in me a confidence…Read More→

Thank you Diana For Helping me sell And making my…Read More→

Diana succeeded where most agents would’ve failed, she rose to…Read More→

After 2 local agents were unable to sell my home…Read More→

Hi Diana and Leigh, I want to thank you for…Read More→

Dear Diana & Leigh, Thank you both for being awesome…Read More→

The quality and level of service provided by Diana Dugan…Read More→

Thank you Sally for selling my property and providing me…Read More→

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The Real Estate Institute of Victoria (REIV) has been the peak professional association for the Victorian real estate industry since 1936.


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