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Posted on: January 29 2018

January 29, 2018



Bayside buyers and vendors can now meet face-to-face with Diana Dugan without leaving home, after the Beaumaris real estate director launched the country’s first augmented reality property website.

When you log onto Diana, the company director, is smiling back at you from her North Concourse Beaumaris virtual office, ready to lead you through the website with voice recognition technology.

You can ask Diana to show you the properties currently on the market, request an appraisal on your home or seek more information on the company.

You can even meet, hear from and contact every member of the Diana Dugan Property team.

“We are at the forefront of interacting with our consumers by offering augmented reality and voice recognition technology,” Ms Dugan said.

“Diana is the ‘avatar’ or storyteller that personally guides you through the website and she immediately puts the human face to the name.

“Our clients truly get to know who they are dealing with and this is achieved immediately through the website with consumers able to interact with their computer in their natural language.

“Diana is multi-lingual due to the extensive list of chinese clientele she looks after so the website is offered in English and Mandarin.”

After going live just a few short weeks ago, feedback from real estate consumers has been strong with many enjoying that the online office is available 24/7.

“The feedback has been overwhelmingly positive with users reporting that the online Diana was approachable and endearing and they left the site with a high level of trust and confidence that they would be followed up promptly,” Ms Dugan said.

“We live in a time poor society and people love that they can see and hear from the team online as well as ask questions of the agency without having to go into a shop front.”

The new website is the first step in a four-phase technological expansion plan Diana Dugan Property will roll out over the coming years, including virtual reality offices.

Ms Dugan said she had been working on the plan for two years and said technology offered an opportunity to bring agents and consumers closer together.

“I don’t think consumers want to look through tens of local agencies to find a property when they are already advertised on other internet portals,” she said.

“I saw a gap in the market and felt real estate companies were doubling up on advertising their properties for sale and missing out on an opportunity to introduce themselves to clients.

“I felt the franchise model was lacking inspiration into the next generation of real estate and the only way to overcome this was to introduce an augmented reality agency.

“The answer wasn’t to build on the existing real estate agency model but to offer an alternative to approaching property for selling and buying.” with voice recognition technology operates on a Chrome internet browser on a desktop computer and other devices and browsers without voice recognition. It also has a patent pending.

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Diana Dugan is available for interviews and photographs.

For more information contact:

Diana Dugan

Director, Diana Dugan Property
0411 102 535

Kylie Dulhunty

Managing Editor, Connected Media Solutions 0414 197 735

Testimonial Head


After 5 inspections viewing our dream home, we never thought it possible that we’d have a chance to buy it as the previous agent never followed us up nor contacted us. It wasn’t until we met Diana later that did our dreams come true.

“Diana sold our Beach Road property achieving a historical record price per sqm.  Diana was able to obtain a much higher price for us compared to other real estate agents selling comparable properties. For us, this was a huge result.  We were happy with the excellent service provided by Diana and her team, and we…Read More→

Dear Diana & Leigh, Thank you both for being awesome agents.  Heath and I were thrilled with not only the price received for our Brighton East property, but how quickly and efficiently the whole sale and settlement progressed.  You’re both a delight to work with and we hope to have a continuing relationship with you…Read More→

Thank you Diana For Helping me sell And making my life, Turn out so well. You both work so well In carousing the mob I suppose you have to, It’s part of the job. The Chinese, The Indians And All other takers, Come under the spell, Of the Diana Dugan Property!   Attachments Sold-Kokaribb-Carnegie-e1468123441686 (127…Read More→

Dear Diana & Leigh, Joe and I can’t thank you both enough for helping us with the purchase of our new home in Beaumaris. We absolutely love the house and look forward to many years here with our family and foster children. All our love,  

The quality and level of service provided by Diana Dugan Property was outstanding.   Not only did they sell our house quickly but at a substantially better price than other estate agents had been able to achieve.   Their service was extremely friendly with constant communications as to the status of the marketing and sales…Read More→

Thank you Sally for selling my property and providing me exceptional care and communication.   Attachments 220 Bay Rd Testimonial (7 MB)220 Bay Rd Testimonial copy (329 kB)

OUTSTANDING! The quality level of service provided by Diana Dugan Property was outstanding, seamless and effortless. They sold our house very quickly without expensive marketing campaign, actually it was the cheapest we ever paid for! What we liked about Diana and Leigh was their approach towards the both of us. Taking note that the lady of the…Read More→

Diana succeeded where most agents would’ve failed, she rose to the challenge we set her and without an expensive marketing campaign achieved a fantastic result.  We were very comfortable with her advice and her proactive approach to preparing our property for sale. This made the task of selling our family home that much easier.  Diana…Read More→

We first met Diana back in 2009 when she sold a property in Cliff Grove. She told us the house wasn’t for us, but would match us with something that was. No agent had ever helped us look for a home before and so we inspected many local Beaumaris properties. From the weird to the…Read More→

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