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Diana Dugan Property releases Australia’s first Augmented Reality Real Estate Agency Website

Posted on: January 14 2018

When you ask Diana Dugan, Director of Diana Dugan Property, what makes for a great real estate agency she’ll tell you it’s about being Perfect, Surprising & Innovative!…  and that needs to carry through to the company’s website.

If you were to look at all your local Surburban real estate agency  websites, they all follow the same template model, the same look, just packaged up differently.  They all traditionally have a search function on their home page to browse their advertised homes for sale, but who is going to look through say 30 individual real estate agency websites in your local area to search for that next home. Especially when we already have internet portals that collectively show all the homes in an area!

For Diana Dugan it wasn’t about showcasing the properties they have for sale (there was much bigger fish doing that!) but showcasing why the company was different, meeting the team, guiding their buyers & sellers on how they could help them via their boutique service, where Quality is more important than Quantity and emphasing clients are paramount.  The way to do this is best, was with Technology Innovation of Augmented Reality (AR).  Using AR Diana Dugan Property, could give their clients, a way to bring them closer to them in their Virtual World, and feel that being much closer to hearing our service offering by Diana herself as a guide throughout the website assisting you personally.   As one of our new website users  Sarah from Beaumaris put it “being in such a time poor society, and not having real time to visit all the local agents in my area, I was able to get to know the company better, and hear their service offering in my own time.  Using the Voice Recognition was especially great… I didn’t have to lift a finger, just tell Diana virtually what I wanted to know about her company!”

To explore Australia’s first new Augmented Reality Real Estate Agency website which has a patent pending, see first hand via

Testimonial Head


Diana succeeded where most agents would’ve failed, she rose to the challenge we set her and without an expensive marketing campaign achieved a fantastic result.  We were very comfortable with her advice and her proactive approach to preparing our property for sale. This made the task of selling our family home that much easier.  Diana…Read More→

Hi Diana and Leigh, I want to thank you for making our recent house sale almost an unbridled pleasure. These activities are inherently stressful, but the informality and friendship shown by you and Leigh made it so much easier. The use of a ‘stylist’ that you recommended to refresh the house was a winner and…Read More→

We first met Diana back in 2009 when she sold a property in Cliff Grove. She told us the house wasn’t for us, but would match us with something that was. No agent had ever helped us look for a home before and so we inspected many local Beaumaris properties. From the weird to the…Read More→

The quality and level of service provided by Diana Dugan Property was outstanding.   Not only did they sell our house quickly but at a substantially better price than other estate agents had been able to achieve.   Their service was extremely friendly with constant communications as to the status of the marketing and sales…Read More→

Thank you Diana For Helping me sell And making my life, Turn out so well. You both work so well In carousing the mob I suppose you have to, It’s part of the job. The Chinese, The Indians And All other takers, Come under the spell, Of the Diana Dugan Property!   Attachments Sold-Kokaribb-Carnegie-e1468123441686 (127…Read More→

Dear Diana & Leigh, Joe and I can’t thank you both enough for helping us with the purchase of our new home in Beaumaris. We absolutely love the house and look forward to many years here with our family and foster children. All our love,  

After 2 local agents were unable to sell my home after 12 months, Diana not only sold my home immediately, she found us a new home to downsize nearby that wasn’t even on the market.

After 5 inspections viewing our dream home, we never thought it possible that we’d have a chance to buy it as the previous agent never followed us up nor contacted us. It wasn’t until we met Diana later that did our dreams come true.

OUTSTANDING! The quality level of service provided by Diana Dugan Property was outstanding, seamless and effortless. They sold our house very quickly without expensive marketing campaign, actually it was the cheapest we ever paid for! What we liked about Diana and Leigh was their approach towards the both of us. Taking note that the lady of the…Read More→

Thank you Sally for selling my property and providing me exceptional care and communication.   Attachments 220 Bay Rd Testimonial (7 MB)220 Bay Rd Testimonial copy (329 kB)

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The Real Estate Institute of Victoria (REIV) has been the peak professional association for the Victorian real estate industry since 1936.


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