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What makes for a great auction?

Posted on: December 6 2016

The three principles of a successful auction:

    1. Appeal
    2. Attract
    3. Engage.

 The success of an auction hinges on a number of factors, most importantly appropriate marketing, realistic quoting and an engaging auctioneer – but these elements are of no consequence unless they are well coordinated by an experienced agent, such as Diana Dugan director of Property Matchmaker.

According to Diana, the marketing must appeal to those who wish to purchase, the pricing must attract those who are able to purchase and the auctioneer must engage those who are committed to purchase. Only then will a truly outstanding result be achieved.

“Some buyers are extremely nervous on the day, you need to be there with them to assist, but not badger them for more money,” Diana says.  “Helping them and nurturing them will give them confidence to bid further.”

A wonderful example of an unbelievably successful auction was at 3/10-12 Church Street Beaumaris.

With professionally written advertising, and a natural ability to identify her target market, Diana ensured that the correct demographic attended her opens and, once there, the exceptional presentation of the property guaranteed interest. 

A realistic price range brought the numbers to the auction and, spurred on by experienced auctioneer Sophorn En, three committed buyers took the bidding past the $630K reserve to a staggering sale price of $744K, representing an incredible 18% increase.

“When you set your reserve at a realistic price it will create more competition,” a delighted Diana said. “Success is ensured with all the other points above are aligned.”

The thrilled vendor stated: “Diana – a big thank you for a great result today! You and Leigh again proved that you’re the best agent in Bayside.” Chris Shaw

Fuelled by her unwavering desire to achieve the best result for both her sellers and buyers, Diana’s finely honed skills are never more apparent than in the frenzy of auction excitement.


Testimonial Head


We first met Diana back in 2009 when she sold a property in Cliff Grove. She told us the house wasn’t for us, but would match us with something that was. No agent had ever helped us look for a home before and so we inspected many local Beaumaris properties. From the weird to the…Read More→

Thank you Diana For Helping me sell And making my life, Turn out so well. You both work so well In carousing the mob I suppose you have to, It’s part of the job. The Chinese, The Indians And All other takers, Come under the spell, Of the Diana Dugan Property!   Attachments Sold-Kokaribb-Carnegie-e1468123441686 (127…Read More→

After 2 local agents were unable to sell my home after 12 months, Diana not only sold my home immediately, she found us a new home to downsize nearby that wasn’t even on the market.

Dear Diana & Leigh, Thank you both for being awesome agents.  Heath and I were thrilled with not only the price received for our Brighton East property, but how quickly and efficiently the whole sale and settlement progressed.  You’re both a delight to work with and we hope to have a continuing relationship with you…Read More→

From the very beginning Diana instilled in me a confidence in her abilities & experience as my selling agent. Within 6 weeks my house was SOLD.  Throughout the process Diana was professional, friendly and gave proactive advice. I wish I had contacted Diana earlier and highly recommend her.  (Other agents charge exorbitant marketing costs for nil return)….Read More→

“Diana sold our Beach Road property achieving a historical record price per sqm.  Diana was able to obtain a much higher price for us compared to other real estate agents selling comparable properties. For us, this was a huge result.  We were happy with the excellent service provided by Diana and her team, and we…Read More→

OUTSTANDING! The quality level of service provided by Diana Dugan Property was outstanding, seamless and effortless. They sold our house very quickly without expensive marketing campaign, actually it was the cheapest we ever paid for! What we liked about Diana and Leigh was their approach towards the both of us. Taking note that the lady of the…Read More→

After 5 inspections viewing our dream home, we never thought it possible that we’d have a chance to buy it as the previous agent never followed us up nor contacted us. It wasn’t until we met Diana later that did our dreams come true.

Hi Diana and Leigh, I want to thank you for making our recent house sale almost an unbridled pleasure. These activities are inherently stressful, but the informality and friendship shown by you and Leigh made it so much easier. The use of a ‘stylist’ that you recommended to refresh the house was a winner and…Read More→

The quality and level of service provided by Diana Dugan Property was outstanding.   Not only did they sell our house quickly but at a substantially better price than other estate agents had been able to achieve.   Their service was extremely friendly with constant communications as to the status of the marketing and sales…Read More→

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